Inertia and anonymity. Inertia in that people still use it because most people here still use it... A terrible reason but that's the way humans are.
Anonymity in that (for me at least) Kik is such a dumpster fire that no real-life social group would ever use it. Meaning if it's in Kik, it's kinky, so I only ever open Kik in a place where that's appropriate. Also means I can turn off Kik notifications except when appropriate. No risk of kinky conversations alongside non-kinky either. "Sorry, I mean to send that sexually explicit message to someone else" goes over a lot better with another kinky play partner than it does with your grandmother...
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